Your opportunity to get involved and make a difference!

Each year people from across the industry, from manufacturers and retailers to licensors and suppliers, come together for a number of events to raise funds that will go to children’s causes across the UK and overseas.

The Toy Trust committee, that disburses the funds raised, is made up of a cross-section of industry representatives including manufacturers, retailers and licensors.

To ensure all the money raised goes to the children that need it, the Toy Trust is administered by the British Toy & Hobby Association, which covers all administration costs.

Our annual events

Media Auction

The Toy Trust media auction sees our media partners donate airtime, print and other items for the industry to bid on. Thank you to our generous media partners for their continued support.

Our generous media partners donate the airtime, online and catalogue slots for the industry to bid for, without them the media auction would not be possible.


Toy Trust Big Challenge – May Mayhem 2023

May Mayhem takes place throughout May 2023 – a fundraising initiative for the industry to get involved in wherever they are based…


Christmas Card Initiative

Each year the Toy Trust invites companies to donate to its Christmas Card initiative.

The scheme gives BTHA members the opportunity to thank their customers through ads in the trade media rather than sending individual greetings cards.

This not only raises approximately £10,000 for the Toy Trust but is also environmentally friendly.

BTHA / Toy Trust Golf Day

This annual event has now been running for 21 years and takes place currently at the stunning Sonning Golf Club, Reading, which is well renowned as one of the best courses in Berkshire.

The charity event aims to raise £2,000+ for the Toy Trust annually. In 2019, the total raised through the event more than £35,000 since the first golf day taking place.

The event sees the coveted Chad Valley Bowl competed for as well as other individual and match play prizes.

Hasbro tournaments

The much anticipated and competitive 7 a side football and netball tournaments, organised by Hasbro is now in its 8th year and raises in excess of £8,000 for the Toy Trust on average.

The event takes place at Brunel University Sports Ground, Middlesex annually in June or July. The 2020 event date will be confirmed shortly.

Want to host your own event?

Events Manual

If you are unable to participate in the organised events but wish to create your own local event in aid of the Toy Trust, the BTHA has produced an Events Manual to help you in coordinating your event.

Hosting your own event? Download our poster.

If you are hosting your own fundraising event and wish to provide sponsors or others with information about the Toy Trust, please download a poster which explains who the Toy Trust is and what the charity does.

If you have been inspired by the work of the Toy Trust and would like to make a donation, you can do so via our Virgin Money Giving Fundraising page

Legacy Gifts

Leaving a gift in your will to the Toy Trust

Find out more