The Toy Trust

The UK toy industry charity - Giving the Gift of Play

Founded by the BTHA, the Toy Trust- the industry’s charity- exists to raise money predominantly from the toy industry, its suppliers and friends; and distribute the money raised to charities helping disadvantaged and disabled children within the UK and abroad.

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Main Functions of the Toy Trust


Co-ordinates and organises various fundraising activities


Makes donations only to charities for children


Provides emergency aid in any crisis involving children

Toy Trust funds help disadvantaged children and their families to:


Alleviate suffering
Support children through awful experiences
Encourage achievement through adversity
Purchase vital equipment
Provide care
Bolster existing initiatives
Initiate brand new projects
Satisfy basic needs


The industry’s annual auction of airtime, online and catalogue space


Apply for funding

The Toy Trust receives many requests for donations on a weekly basis. Each request is evaluated against a strict set of criteria, to discover if you are eligible please follow the button link below

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Events & Fundraising

Each year people from across the industry, from manufacturers and retailers to licensors and suppliers, come together for a number of events to raise funds that will go to children’s causes across the UK and overseas.

The Toy Trust committee, that disburses the funds raised, is made up of a cross section of industry representatives including manufacturers, retailers and licensors.

To ensure all the money raised goes to the children that need it, the Toy Trust is administered by the British Toy & Hobby Association, which covers all administration costs.

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